How to Use Email Marketing to Help Your Subscription-Based Clients

Marketing Software-as-a-Service (SaaS) or other subscription-based platforms and products can be tricky. There are countless apps, products, and services out there offering seemingly similar service features to potential customers.

How do you differentiate a brand in such a saturated market if you rely on email marketing?

Data suggests that 54% of marketers use email marketing as the most important sales channel, while 60% of customers made purchases based on promotional emails. Let’s take a look at how you can help your subscription-based clients via email marketing in 2021.